Privacy Policy
Effective November 10, 2026. How Gunnell, Inc. collects, uses and protects the information you share with us.
Who we are
Gunnell, Inc. (“Gunnell”, “we”, “us”) manufactures custom wheelchairs and mobility bases at 321 W 12th St, Elk City, Oklahoma 73644, USA. We supply hospitals, care facilities, dealers and seating professionals. This policy explains what information we collect through gunnell-inc.com (the “Site”) and in the course of our business, how we use it, and the choices you have.
Information we collect
Information you give us. When you use the contact form, call, fax or write to us, we receive what you choose to send: your name, email address, phone number, company or facility, the serial number of a Gunnell product if you provide it, and the content of your message. If you place an order, we also receive the business, shipping and billing details needed to build and deliver the product. Purchase orders and payments are handled outside this Site.
Information collected automatically. Our hosting provider keeps standard server logs for security and operation: the IP address and browser type of each request, the pages requested and the time of the request.
Analytics. The Site uses Google Analytics to understand how visitors use it: the pages viewed, how long visits last, the type of device and browser, the approximate location derived from the IP address, and the page or search that led to the Site. Google Analytics sets first-party cookies (named _ga) to recognize returning visits. We use these reports only to improve the Site. Google signals and advertising features are turned off, so this information is not used for advertising. Google processes it as our service provider; see how Google uses information from sites that use its services at policies.google.com/technologies/partner-sites. You can turn analytics off at any time by choosing “Essential only” in the cookie notice, which you can reopen from the “Cookie settings” link at the bottom of every page. If your browser sends a Global Privacy Control signal, analytics stays off.
Information stored on your device. Besides the analytics cookies described above, the Site stores two small items in your browser’s local storage: your answer to the cookie notice, and a flag that stops the contact panel from opening more than once per visit. Neither is sent to us or to anyone else. The Site sets no advertising cookies.
Health information. A quote or order for a custom wheelchair may include details about the patient who will use it, such as measurements, weight or positioning needs. We use that information only to configure and support the product. Please share only what the order requires; healthcare providers should not include patient identifiers beyond what is needed.
How we use your information
- To answer your questions and prepare quotes.
- To build, deliver, service and support the products you order, including warranty claims, which is why we ask for a serial number.
- To keep the Site secure and working, and to detect and prevent abuse.
- To understand how the Site is used, through analytics, and improve it.
- To keep the business records that tax, product safety and other laws require us to keep.
- To contact you about your request or your order. We do not send marketing email unless you have asked for it.
How long we keep it
We keep inquiries for as long as needed to answer them and to follow up. We keep order and product records for the life of the warranty and for as long as tax, product safety and other laws require. Server logs are kept for a short period for security purposes. When information is no longer needed, we delete it or make it anonymous.
Security
The Site is served over HTTPS, and access to the information you send us is limited to the people who need it to do their job. No method of transmission or storage is completely secure, so we cannot guarantee absolute security, but we work to protect your information with measures appropriate to its sensitivity.
Your choices and rights
You may ask us at any time to tell you what personal information we hold about you, to correct it, or to delete it, and you may ask us to stop contacting you. Write to us using the details on this page. We will verify your identity before acting on a request and respond within the time the applicable law allows. You may use an authorized agent to make a request on your behalf.
California residents. Under the California Consumer Privacy Act, you have the right to know what personal information we collect, use and disclose; to request its deletion or correction; to opt out of the sale or sharing of personal information; to limit the use of sensitive personal information; and not to be discriminated against for exercising these rights. We do not sell or share personal information, and we use sensitive information only to provide the products and services you request. The categories of information we collect and the purposes we use them for are described above.
Residents of other states. If you live in a state with a consumer privacy law, such as Virginia, Colorado, Connecticut, Utah, Texas or Oregon, you may have similar rights of access, correction, deletion and opt-out, and the right to appeal a decision we make about your request. Use the same contact details to exercise them.
Global Privacy Control and Do Not Track. The Site does not track visitors across other sites. We treat a Global Privacy Control signal from your browser as a request to opt out, and analytics does not run when your browser sends it.
Children
The Site is for adults. We make pediatric products, but we configure them with parents, guardians and clinicians, and we do not knowingly collect personal information directly from children under 13. If you believe a child has sent us information, contact us and we will delete it.
Links to other sites
The Site may link to other websites, such as a map of our location. Those sites have their own privacy policies, and we are not responsible for how they handle your information.
Changes to this policy
We may update this policy when our practices or the law change. The effective date at the top of this page shows the latest version. Material changes will be posted on this page before they take effect.
How to contact us
Gunnell, Inc., 321 W 12th St, Elk City, OK 73644, USA. Phone (800) 551-0055, fax (800) 794-5483, or send a message through the contact form.